Discover vibrant colour with the L'Oréal Paris Colorista Permanent Gel Hair Dye. This innovative formula delivers long-lasting shiny colour for all hair types. Switch up your look with a new shade, for an instant transformation. The gel formula is easy to distribute through the hair and is infused with nourishing and conditioning ingredients. Express your individuality by creating an ombré or highlighted effect, for a unique look. Including a 150ml mix for easy application and an intense post-dye conditioning kit, with up to 6 applications.