Protect and preserve your vibrant hair with Aveda's Color Conserve Shampoo, a gentle formula specially developed to cleanse colour-treated hair without stripping or compromising pigment intensity. Housed in a handy, travel sized bottle, the plant-infused shampoo delicately cleanses away dirt and impurities whilst resisting colour fading; it prolongs, protects and extends colour vibrancy to leave your locks looking bright and salon-fresh for longer. Protecting against the damaging effects of the sun, water and environment, expect silky soft hair with long-lasting colour and mirror-like shine. Infused with a 100% organic fragrance.