Go bold with the BLEACH LONDON Super Cool Colour in 'Odd Fuchsia'. The mask-based, semi-permanent hair colour cream bestows bleach blonde hair with a non-permanent vibrant pink colour. For best results use on bleached, light blonde hair. May still show on dark blonde/light brown hair as a hue or tinge effect. Lasts between 2-30 washes. Vegan. Cruelty-free.